- 288 pages
- Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- E. Freya Williams
- 22 February 2018 E. Freya Williams
[Epub] ➤ Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses ➥ E. Freya Williams – Essayreview.co.uk What do Brazil s top beauty brand, America s second fastest growing restaurant chain, and the world s third bestselling car have in common They are shattering the myth that acting sustainably and buil What do Brazil s top beauty brand, America How Smart eBook ↠ s second fastest growing restaurant chain, and the world s third bestselling car have in common They are shattering the myth that acting sustainably and building a billion dollar business are mutually exclusive Green Giants examines nine companies that are merging social responsibility with wild profitability and reveals the six factors responsible for their success, including Iconoclastic Leadership fueled by deep conviction and a Green Giants: PDF/EPUB or rebellious streak Disruptive Innovation that uses sustainability to spur the development of radically better products and services A Higher Purpose that ignites the company when the mission leads, profits follow Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer This new breed of billion dollar businesses proves it s possible to achieve enormous success while implementing sustainable principles that help consumers live better lives Ranging from start ups to business lines incubated within major multinationals, these companies collectively represent overbillion in revenue What s many command wider profit margins and are growing faster than their conventional counterpartsPacked with eye opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and , Green Giants serves as a blueprint for sustainable success that anyone can follow.