Green Giants: How Smart Companies Turn Sustainability into

Green Giants: How Smart Companies Turn Sustainability into
  • Hardcover
  • 288 pages
  • Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses
  • E. Freya Williams
  • English
  • 22 February 2018
  • 0814436137

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses[Epub] ➤ Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses ➥ E. Freya Williams – Essayreview.co.uk What do Brazil s top beauty brand, America s second fastest growing restaurant chain, and the world s third bestselling car have in common They are shattering the myth that acting sustainably and buil What do Brazil s top beauty brand, America How Smart eBook ↠ s second fastest growing restaurant chain, and the world s third bestselling car have in common They are shattering the myth that acting sustainably and building a billion dollar business are mutually exclusive Green Giants examines nine companies that are merging social responsibility with wild profitability and reveals the six factors responsible for their success, including Iconoclastic Leadership fueled by deep conviction and a Green Giants: PDF/EPUB or rebellious streak Disruptive Innovation that uses sustainability to spur the development of radically better products and services A Higher Purpose that ignites the company when the mission leads, profits follow Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer This new breed of billion dollar businesses proves it s possible to achieve enormous success while implementing sustainable principles that help consumers live better lives Ranging from Giants: How Smart eBook ´ start ups to business lines incubated within major multinationals, these companies collectively represent overbillion in revenue What s many command wider profit margins and are growing faster than their conventional counterpartsPacked with eye opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and , Green Giants serves as a blueprint for sustainable success that anyone can follow.


About the Author: E. Freya Williams

Is a well known author, some of his How Smart eBook ↠ books are a fascination for readers like in the Green Giants: How Smart Companies Turn Sustainability into Billion Dollar Businesses book, this is one of the most wanted E Freya Williams author readers around the world.


10 thoughts on “Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

  1. says:

    Going green can be profitable good for your bottom line and not too bad for the environment and society at the same time This interesting, compact book takes a look at nine top companies that are managing to ace social responsibility and green issues whilst romping home with profitability Green can be good or at least not something that will cost your company money by being a burden is a take away message here A little bit of industry disruption, wrapped around green change, for good me Going green can be profitable good for your bottom line and not too bad for the environment and society at the same time This interesting, compact book takes a look at nine top companies that are managing to ace social responsibility and green issues whilst romping home with profitability Green can be good or at least not something that will cost your company money by being a burden is a take away message here A little bit of industry disruption, wrapped around green change, for good measure is helping many companies develop a lucrative, sustainable business Of course disruption can occur anywhere and today s saviours can be tomorrow s losers, yet this disruption is not disrupting the environment and the wider society.The author mixes research, interviews and great examples with aplomb to create an interesting, thoughtful read that can act as a catalyst for change for probably almost any organisation Over the years many people have asked the author why they should incorporate sustainability into their brand and he answers the nine dollar burrito referring to Chipotle, a U.S food chain that sells responsibly sourced burrito This humble company saw revenues triple between 2006 and 2011 and revenues are now exceeding two billion dollars a year and restaurant gross margins in excess of 25 per cent This growth shows no sign of abatement and it enjoys a market capitalisation three times bigger than Burger King Which brand is better known around the world The reader may draw their own conclusions This is not a lucky strike There are other so called Green Giants that are also doing well by being responsible companies The book notes Chipotle is not an anomaly It is one of at least nine companies globally withthan US 1 billion in annual revenue directly attributable to a product, service or line of business with sustainability or social good at its core The other eight are GE, with its Ecomagination business line Toyota, with the Prius hybrid car Nike, with its Flyknit shoe IKEA with its line of products for asustainable life at home as well as Whole Foods, Unilever, Tesla, and Natura These nine brands represent a critical mass of success Their combined revenues add up tothan US 100 billion a year, a figure greater than the GDP of 70 per cent of the world s 180 economies This does not refer to the total revenues of these companies In the cases of IKEA, GE, Nike and Toyota, it refers to only the revenues from the sustainable product, service or line of business that is the subject of this book There istoo Some so called Next Billions companies are also profiled and these are operations that display similar characteristics to the Green Giants but have not yet reached the billion dollar benchmark, though most are well on their way.Before opening this book one was a little sceptical as there are rather a lot of books out there that call for change with the subtlety and conviction of an idealistic teenager whilst lacking the breadth of vision and experience that is needed to sustain the argument This book provided an interesting journey, shone some light onto an interesting subject and washed a little bit of negativity away that Greenwashing tends to create.Green Giants, written by E Freya Williams and published by AMACOM Books ISBN 9780814436134 YYYYhttp autamme.com green giants socia

  2. says:

    A title using smart companies and sustainability seemed a potential dubious trap to me and I certainly was ready for the other right wing tipped shoe to drop But I garnered no hidden agenda any greater than accepting the author and I might differ on the word sustainability My thinking about sustainability issurvivalist,dire, less capitalist and profiteering Several takeaways of this very easy to read book include the quotations of several others, including What s the busines A title using smart companies and sustainability seemed a potential dubious trap to me and I certainly was ready for the other right wing tipped shoe to drop But I garnered no hidden agenda any greater than accepting the author and I might differ on the word sustainability My thinking about sustainability issurvivalist,dire, less capitalist and profiteering Several takeaways of this very easy to read book include the quotations of several others, including What s the business case for ending life on earth Ray Anderson, the late CEO of Interface Inc All of us need to be net contributors to societywe must offerthan we can take We cannot afford any global warming Paul Polman, CEO UnileverThe author writes about the processes and methods of contrarian business leaders who had personal green conversions that put them on the path to developing products that might change the world The companies so called Green Giants and these business thought leaders, came up with the right ideas, for the right reasons, in an era that has targeted, primed markets The results have garnered not only tons of money and goodwill portending future market growth but have fundamentally changed or established turn around products and processes that may indeed predict a change in a world that desperately will need it in coming days, corporate focus The book is well written an enjoyable read It IS yet another business how to book that won t, without some extraordinary combination of luck and pluck, make anyone rich But as an extension of sensibility in an era that really needs to discuss the dichotomies of sustainability and profit taking, this is a satisfying and thought provoking book

  3. says:

    Interesting and informative read Some good lessons and convincing arguments on sustainability for business leaders There were a surprisingly high number of typos, which made me cranky, but overall a book worth reading if you have any interest in the sustainability movement or business.

  4. says:

    Green Giants tells nine stories of companies and their leaders and their passion for sustainability Written in a style that is entertaining, the book is laden with facts and anecdotes, all contributing to the overall message transforming your business on the basis of sustainability factors is risky, takes courage and conviction, but ultimately pays off.The book examines these nine case histories from many different angles and through multi colored lenses In the business world, where there are Green Giants tells nine stories of companies and their leaders and their passion for sustainability Written in a style that is entertaining, the book is laden with facts and anecdotes, all contributing to the overall message transforming your business on the basis of sustainability factors is risky, takes courage and conviction, but ultimately pays off.The book examines these nine case histories from many different angles and through multi colored lenses In the business world, where there are as many protagonists for sustainability and whether this can translate into rewards for shareholders as antagonists, this provides a fairly incontrovertible case for the protagonists Purpose driven profitability is explored, as is the embedding of this culture into every aspect of the corporation Further observations are the alignment that these companies discover with their clients, and how they can enter into better behavioral contracts with all their stakeholders.Read this to be inspired that the goals of business are not in opposition to those in pursuit of a better world for future generations Highly recommended reading.http bevbouwer.blogspot.com 2015 05

  5. says:

    The BUSINESS book on Sustainability great examples of real world businesses both established and upcoming Practical view on sustainability concepts, and not a rambling on about climate change alone.Note In the audio version though the narrator was not good, and does no justice to the content of the book.

  6. says:

    Green Giants examines several companies, and their CSR, efforts in detail It gives a good understanding of the struggles companies can go through when trying to becomesustainable and how they can overcome those struggles.

  7. says:

    This is an insightful, clear book packed with sound ideas It gave me some ground in understanding how technology plays a role in building a sustainable future Overall, it felt smart It was optimistic while still being in touch with the world, which was refreshing.

  8. says:

    Loved this You can do the right thing for the planet and society and still make money I hopecompanies catch on to this I actually listened to it as an audio book and now want to get a copy of the real book to use as a reference.

  9. says:

    Good resource, full of supporting stats and facts As usual with this genre it s not exactly objective agnostic, but could be very helpful in building a business case if needed.

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