The Field Study Handbook ePUB ´ The Field PDF or

The Field Study Handbook ePUB ´ The Field  PDF or
  • Hardcover
  • 504 pages
  • The Field Study Handbook
  • Jan Chipchase
  • English
  • 03 February 2018
  • 193972709X

The Field Study Handbook[Reading] ➷ The Field Study Handbook By Jan Chipchase – Essayreview.co.uk The how to, why to guide to running international field research to inform and inspire product, brand, strategy, policy and communications Praise for the Handbook The canonical classic reference for c The how to, why to guide to running international field research to inform and inspire product, brand, strategy, policy and communications Praise for the Handbook The canonical classic reference for cross cultural research The crisp design and typography shine in timeless elegance Kevin Kelly, Author, The Inevitable.


About the Author: Jan Chipchase

Is a well known author, some of his books are a fascination for readers like in the The Field Study Handbook book, this is one of the most wanted Jan Chipchase author readers around the world.


10 thoughts on “The Field Study Handbook

  1. says:

    A little background, I ve been doing user research and user centered design as a core of other things I do for about 20 years I have also been following Jan Chipchase s work for around 10 years orand I am a fan of it The price is steep, but it may be one of the most well rounded books I ve run across It has breadth with decent depth and covers a lot of ground I could see this book as a class study guide A lot of what is covered I have been rather familiar with for years and practic A little background, I ve been doing user research and user centered design as a core of other things I do for about 20 years I have also been following Jan Chipchase s work for around 10 years orand I am a fan of it The price is steep, but it may be one of the most well rounded books I ve run across It has breadth with decent depth and covers a lot of ground I could see this book as a class study guide A lot of what is covered I have been rather familiar with for years and practiced for a long while, but I still found things of interest I didn t read every word, but went through it somewhat carefully look to see if I agreed or could learn things, which was the case on both fronts.This is one of the books, if you have a lot of experience that would be a great reference for those new to this, with fewer than 3 to 5 years I tend to use books like these to help in client work and working on teams with many different disciplines to help ground understanding across the team, but pointing to pieces and being able to say, this.I have a feeling that this book will be a common reference that I keep close How that fits with the cost is tough to judge But, I have a feeling in 5 to 10 years it will still be close to me

  2. says:

    The Field Study Handbook is ostensibly a guide to running qualitative research in unfamiliar cultures It walks the reader through the entire process of defining the scope of the research, pitching to clients, building a team, recruiting participants, research methods, analysis and synthesis methods, reporting, and how to stay sane throughout the process But it s farthan that As Craig Mod described it in his podcast On Margins, it s a guide to travel considerately and reflectively in the The Field Study Handbook is ostensibly a guide to running qualitative research in unfamiliar cultures It walks the reader through the entire process of defining the scope of the research, pitching to clients, building a team, recruiting participants, research methods, analysis and synthesis methods, reporting, and how to stay sane throughout the process But it s farthan that As Craig Mod described it in his podcast On Margins, it s a guide to travel considerately and reflectively in the 21st century It s immediately practical Carry a photocopy of your passport, as the locals do in places where graft is high, and give that to local authorities looking for ID first, because if they take your original they can extract a bribe Don t carry a fake passport you ll be taken as a spy Get a second passport for times when traveling frequently between non compatible countries Saudi Arabia, Iran, Israel P 67 It stands on its own as a travel guide to the world, how to move among people in a respectful and investigative manner without being crass or consumptive in your desire to learn about other cultures Field research is easier when you choose somewhere you don t know so well, you ll have less to unlearn P 329 The entire idea of the popup studio, a hybrid living and working area embedded in the local culture rather than hidden away in a hotel, makes the book worth it by itself Data is noise The ability to turn data into something valued requires contextual understanding, nuanced conversations, and reflection P 426 To me, a cognitive scientist by training and an educational designer by trade, the Handbook also serves as a bulwark against the crusade of unreflective quantitive data driven design We live in an age where engineers can immediately perform quantitative A B testing of designs without regard to hypotheses or frameworks This kind of testing is fine when it is informed by theory, when it actually tests hypotheses But how do you generate those hypotheses, how do you find out what to measure and test This book answers those questions at the ground level Quantitative data is good at showing what is happening and can reveal a degree of how However, it s less effective at revealing why The value of the Handbook is built on the premise that there are significant advantages to understanding why P 44 The difference between an able research who can subtly shape social dynamics and a con artists, or even worse, a sociopath, is intent P 331 The Handbook is not Creswell s Qualitative Inquiry and Research Design, and it doesn t try to be it s a farpractical approach to running research programs in the field The book is not a perfect abstract work of the academy nor a ghostwritten romp through developing countries It s a meditative exploration of what it means to do meaningful work throughout the world The Handbook is very much a product of how it was written, in the morning, with middle distance views and a cup of good coffee, before a day of solid, meaningful work

  3. says:

    Never imagined I would be reading such a thick 524 page book, cover to cover unaided by an audiobook It was a delightful journey The idea of eating an elephant one bite at a time manifested while I turn the last page after reflecting forward It took me about a month of reading with a total quantified 40 hours averaging 1.5 hours a day I guess 30% of that time was me wandering and daydreaming being in the field again.After all, this is the promise, that comes along as the book sub title Never imagined I would be reading such a thick 524 page book, cover to cover unaided by an audiobook It was a delightful journey The idea of eating an elephant one bite at a time manifested while I turn the last page after reflecting forward It took me about a month of reading with a total quantified 40 hours averaging 1.5 hours a day I guess 30% of that time was me wandering and daydreaming being in the field again.After all, this is the promise, that comes along as the book sub title Travel anywhere, make sense of the world, and make a difference And it sure remitted that energy Whether I m traveling on a RAKUDA project, or simply at home prepping my morning coffee, the field researchers mindset ispresent today than ever before And this reference will always be part of my traveling library for further studying

  4. says:

    A unique reference extremely valuable I would think for those specialized researchers who have reason to apply its methods, but an interesting read in any event The closest book that I can recall reading was Hinton s Understanding Context, similarly far ranging overesoteric design considerations and also highly recommended.

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