Getting Naked: A Business Fable about Shedding the Three
    Getting Naked: A Business Fable about Shedding the Three highly successful consultant and business writer Patrick Lencioni This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge."/>
  • ebook
  • 240 pages
  • Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty
  • Patrick Lencioni
  • English
  • 15 June 2017
  • 0470597607

Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty❴Reading❵ ➻ Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty Author Patrick Lencioni – Essayreview.co.uk Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team Another extraordinary business fable from the A Business PDF ↠ New York Times bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable He Getting Naked: PDF/EPUB ² explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization The story follows a small consulting firm, Lighthouse Partners, which often beats out big name competitors for top clients One such competitor buys out Lighthouse and Naked: A Business ePUB ´ learns important lessons about what it means to provide value to its clientsOffers a key resource for gaining competitive advantage in tough times Shows why the quality of vulnerability is so important in business Includes ideas for inspiring customer and client loyalty Written by the highly successful consultant and business writer Patrick Lencioni This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.


About the Author: Patrick Lencioni

Patrick Lencioni is a New York A Business PDF ↠ Times best selling author, speaker, consultant and founder and president of The Table Group, a firm dedicated to helping organizations become healthy Lencioni s ideas around leadership, teamwork and employee engagement have impacted organizations around the globe His Getting Naked: PDF/EPUB ² books have sold nearly three million copies worldwideWhen Lencioni is not writing, he consults to CEOs and their executive teams, helping them to becomecohesive within the context of their business strategy The widespread appeal of Lencioni s leadership models have yielded a diverse base of Naked: A Business ePUB ´ clients, including a mix of Fortune companies, professional sports organizations, the military, non profits, universities and churches In addition, Lencioni speaks to thousands of leaders each year at world class organizations and national conferences He was recently cited in the Wall Street Journal as one of the most sought after business speakers in the nationPrior to founding his firm, he worked as a corporate executive for Sybase, Oracle and Bain Company He also served on the National Board of Directors for the Make A Wish Foundation of America.


10 thoughts on “Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty

  1. says:

    Getting Naked is a metaphor advanced in a new book by the prolific and insightful Patrick Lencioni, about how to build a culture of client service excellence by helping people shed their fears, baggage, and ego in any business for which dealing with clients is a driver of success.The book, which takes the form of an accessible if sometimes contrived first person story, focuses on the fears that effect all of us in client service oriented business Fear of losing the business, which often caus Getting Naked is a metaphor advanced in a new book by the prolific and insightful Patrick Lencioni, about how to build a culture of client service excellence by helping people shed their fears, baggage, and ego in any business for which dealing with clients is a driver of success.The book, which takes the form of an accessible if sometimes contrived first person story, focuses on the fears that effect all of us in client service oriented business Fear of losing the business, which often causes us to avoid doing the difficult things that engender greater loyalty and trust with the people we re trying to serve Fear of being embarrassed, which keeps us from sharing original ideas and being truthful about ourselves and Fear of feeling inferior, which is about preserving our sense of importance and social standing relative to a client, and which interferes with the ability of a firm to truly put it s clients interests first.The book goes on to describe a set of cultural values and attitudes that organizations effective in overcoming these fears seem to adhere to Always consult instead of sell.Give away the business.Tell the kind truth.Enter the danger.Ask dumb questions.Make dumb suggestions.Celebrate your mistakes.Take a bullet for the client.Make everything about the client.Honor the client s work.Do the dirty work.Admit your weaknesses and limitations.Seems like motherhood and apple pie stuff, I know, but Lencioni does a good job translating each of these ideas into real world examples, things we ve all done from time to time that interfere with our ability to be truly excellent service providers.Among my faves was a story about a client meeting where a senior executive steps on a subordinate in a way that makes the whole room uncomfortable Lencioni s main character watches in horror as someone on the new team he s inherited after an acquisition stops the meeting to ask, I m sorry, but I think it s time we dealt with something, because I don t think we re going to make this strategy work if we don t The room was quiet, although I m pretty sure they had no idea what Amy was about to do Mikey, I m sure you mean well, She paused long enough for the room to reach a completely new level of silence, and for Mikey to raise her eyebrows But when you approach every issue with such , she searched for the right word, negativity, it s a real buzz kill for the team After the initial turbulence support for the consultant grows, slow clap , you get the picture.I found the book practical and easy, and am now in the process of buying a copy for the whole client services team at Holland Mark

  2. says:

    Not much new here Once again a fable to fill enough pages to sell a book If you are a busy business person, just read the last 20 pages

  3. says:

    Just finished Getting Naked Ha I definitely learned some new ways to approach my business It is a very fast read Resist operating from a fear of losing business, feeling inferior, or being embarrassed and instead just serve and give to the client.To Get Naked in Business Always Consult instead of Sell Don t be afraid of losing the business Give Away the Business Just serve and give people what they need Tell the Kind Truth Give the direct truth in a helpful and kind way Enter the Just finished Getting Naked Ha I definitely learned some new ways to approach my business It is a very fast read Resist operating from a fear of losing business, feeling inferior, or being embarrassed and instead just serve and give to the client.To Get Naked in Business Always Consult instead of Sell Don t be afraid of losing the business Give Away the Business Just serve and give people what they need Tell the Kind Truth Give the direct truth in a helpful and kind way Enter the Danger Dangerous situations are really opportunities to add value and build trust Ask Dumb QuestionsMake Dumb SuggestionsCelebrate Your MistakesTake a Bullet for the ClientMake Everything about the Client.Honor the Client s WorkDo the Dirty WorkAdmit our Weaknesses and Limitations

  4. says:

    Read this afternoon, feeling as though I was playing hooky from my real consulting work, but it was just what I needed to read as a consultant and business owner Between readings, I pitched the first phase of a potentially long term project with a client I m delighted to work with so there s that The Three Fears 1 Fear of losing the business 2 Fear of being embarrassed 3 Fear of feeling inferiorThe principles of naked service Always consult instead of sellGive away the businessTell the Read this afternoon, feeling as though I was playing hooky from my real consulting work, but it was just what I needed to read as a consultant and business owner Between readings, I pitched the first phase of a potentially long term project with a client I m delighted to work with so there s that The Three Fears 1 Fear of losing the business 2 Fear of being embarrassed 3 Fear of feeling inferiorThe principles of naked service Always consult instead of sellGive away the businessTell the kind truthEnter the dangerAsk dumb questionsMake dumb suggestionsCelebrate your mistakesTake a bullet for the clientMake everything about the clientHonor the client s workDo the dirty workAdmit your weaknesses and limitations

  5. says:

    Our agency has recently moved to an Account Management Project Management model for account service Instead of tiers within the account service structure we now have people who focus on the business needs partnered with those focused on the operational work needed to produce outstanding marketing materials for our client In an effort to develop a stronger account management culture here, we re reading a few books to help us grow in this regard This is the latest one and, so far, the best F Our agency has recently moved to an Account Management Project Management model for account service Instead of tiers within the account service structure we now have people who focus on the business needs partnered with those focused on the operational work needed to produce outstanding marketing materials for our client In an effort to develop a stronger account management culture here, we re reading a few books to help us grow in this regard This is the latest one and, so far, the best For me, it is most relevant because we ve also been discussing Leadership practices and the strongest value that our leadership team needs to develop here is vulnerability We need to lose a number of fears all of which are addressed in this book They are 1 Fear of Losing the Business, 2 Fear of Being Embarrassed and 3 Fear of Feeling Inferior While this loss is a work in progress here at my agency, I can already feel a sense of liberation in letting go and just being in the moment with my clients, knowing that I bring a unique perspective to any situation and that I need to share that perspective It may not always be right, but it will be helpful nonetheless At a minimum, it will start engaging and collaborative conversations that will lead to the best decision for my client s business Another strong factor in this book is that it is told in a fable I, personally, learnwhen the teaching is within a story Because of this book s format I feel I can relate to the example better and therefore, put the teaching into action sooner If you read it, let me know what you think Enjoy

  6. says:

    This was a well written and easy to consume book A refreshing narrative for a self help sales book.

  7. says:

    Coming from a consulting background in the middle east I can definitely relate to the book The book tells a fable about Jack Power a Senior Consultant in prestigious consulting firm who acquired a small consulting firm called Lighthouse and he was assigned responsible for the integration Jack faces a challenge represented in the cultural differences between the two companies Traditional consulting vs Lighthouse way As jack dives deep in lighthouse approach he finds itsuccessful and mo Coming from a consulting background in the middle east I can definitely relate to the book The book tells a fable about Jack Power a Senior Consultant in prestigious consulting firm who acquired a small consulting firm called Lighthouse and he was assigned responsible for the integration Jack faces a challenge represented in the cultural differences between the two companies Traditional consulting vs Lighthouse way As jack dives deep in lighthouse approach he finds itsuccessful andsustainable as it focuses on long term relationships based on honesty and being direct with their clients Jack started asking himself how they do it without any second thoughts He is conclusion lighthouse consultants are okay with being vulnerable and they don t have any of the following fears which typical Consultants have 1 The fear of losing business 2 The fear of being embarrassed 3 The fear of being inferior I recommend the audio version of the book

  8. says:

    Probably one of the best books on management consulting that I ve read to date Written as a fable, and citing Lencioni s own strategies for consulting, this book is a page turner I blame the author for making me lose sleep the night I decided to pick this up because I could not put it down I had to get to the end of the book and it was the very early hours of the morning before I finally conceded I needed sleep Easy to understand principles, maybe not so easy to Implement unless you re willi Probably one of the best books on management consulting that I ve read to date Written as a fable, and citing Lencioni s own strategies for consulting, this book is a page turner I blame the author for making me lose sleep the night I decided to pick this up because I could not put it down I had to get to the end of the book and it was the very early hours of the morning before I finally conceded I needed sleep Easy to understand principles, maybe not so easy to Implement unless you re willing to put aside your ego and sales face when you re working with clients HIGHLY RECOMMENDED

  9. says:

    All consultants should read this one Short read really enjoyed it and it just confirms I m with the right company.

  10. says:

    This book tells how consultants can forge better client relationships by being vulnerable Vulnerable, or naked, service is characterized by uncommon levels of humility, selflessness, and transparency for the clients good It tells how to belike team members than vendors The result is work that senjoyable, profitable, and rewarding.It explains three fears that hold consultants back, and how to overcome these fears Written as a fable, it s short, but still longer than necessary.I This book tells how consultants can forge better client relationships by being vulnerable Vulnerable, or naked, service is characterized by uncommon levels of humility, selflessness, and transparency for the clients good It tells how to belike team members than vendors The result is work that senjoyable, profitable, and rewarding.It explains three fears that hold consultants back, and how to overcome these fears Written as a fable, it s short, but still longer than necessary.I agreed with most of the advice The main point that I questioned was the recommendation to start consulting in the initial meeting, before arranging an agreement or fees I can only see that working for certain consulting services and if the client is pre qualified.I look forward to using the advice to improve the way we consult in my web design agency, OptimWise.Notes E ven though clients require us to be competent enough to meet their needs, it is ultimately our honesty, humility, and selflessness that will endear us to them and allow them to trust and depend on us Fear 1 Fear of losing the businessDon t worry about closing the deal or losing the client Be so focused on the client s interests that you stop worrying about repercussions.Clients want to know you reinterested in helping them than in making money.Consult, don t sell Give away the business.At initial meeting, be a consultant, not a salesman Help, don t sell Skip the sales process.Don t start with presentations and proposals Instead, ask about prospect s issues, and brainstorm Do collaborative, real time client research rather than preparing an answer ahead of time Don t try to outsmart the client, just start consulting.Don t tell what you d do if hired just start serving as if they ve hired you.Don t bring up fees unless they ask.Once a prospect shows a real interest in becoming a client, focus on their issues and determining if they d be a good client before jumping to sign a deal Bringing up the deal can shift focus from their issues to what you want out of the arrangement.Don t be afraid of helping too much during initial sales call Most clients won t use your advice without hiring you Those that do would be bad clients anyway.Err on the side of the client when it comes to fees, to build a long term relationship.Tell the kind truthGive feedback with the empathy and concern of a friend.If you re not willing to tell a client the kind truth, why should they pay you Fear 2 Fear of being embarrassed intellectual pride Ask dumb questionsDon t pretend to know than you knowthan you do.Make dumb suggestionsClients don t mind sifting through some bad suggestions if they re offered with good intentions.Clients want to hear all your suggestions and want transparency and honestythan intelligence.Celebrate your mistakesAdmit it was a bad idea and laugh.Fear 3 Fear of feeling inferior preserving social standing related to client Clients trust and respect service providers who act as servants.Misc.Once you build a relationship with the client, they rarely mention your fees Of course, some can t afford you.A bad client is worse than no client, because they prevent you from finding good clients, don t give good references, and make you dread work.This method will result in getting most of your business from referrals and warm leads.This method is less professional, less sophisticated, less rigorous, and less systematic, buteffective Clients will love you and refer others.Don t tell clients how to run their business, or try to convince them that you knowthan them

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